{"id":3895,"date":"2017-12-19T15:16:33","date_gmt":"2017-12-19T11:46:33","guid":{"rendered":"http:\/\/manoad.ir\/?p=3895"},"modified":"2017-12-19T15:16:33","modified_gmt":"2017-12-19T11:46:33","slug":"%da%a9%d9%85%d9%be%db%8c%d9%86-%d8%aa%d8%a8%d9%84%db%8c%d8%ba%d8%a7%d8%aa%db%8c-%da%86%db%8c%d8%b3%d8%aa%d8%9f","status":"publish","type":"post","link":"https:\/\/manoad.ir\/?p=3895","title":{"rendered":"\u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0686\u06cc\u0633\u062a\u061f"},"content":{"rendered":"<h1>\u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0627\u0632 \u062c\u0645\u0644\u0647\u200c\u06cc \u0648\u0627\u0698\u0647\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u06cc\u0646 \u0631\u0648\u0632\u0647\u0627 \u0632\u06cc\u0627\u062f \u0628\u0647 \u06a9\u0627\u0631 \u0628\u0631\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/h1>\n<p>\u0645\u0639\u0645\u0648\u0644\u0627\u064b 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\u062d\u0631\u06a9\u062a \u0628\u0647 \u0633\u0648\u06cc \u0634\u0628\u06a9\u0647 \u0647\u0627\u06cc \u0645\u0627\u0647\u0648\u0627\u0631\u0647 \u0627\u06cc \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u0647\u0627\u06cc \u0642\u0627\u0646\u0648\u0646\u06cc \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646\u060c \u06cc\u06a9 \u062e\u0648\u062f\u06a9\u0634\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u0633\u062a.<\/p>\n<p>\u06a9\u0627\u0641\u06cc \u0627\u0633\u062a \u0634\u0631\u06a9\u062a \u0637\u0631\u0627\u062d \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\u060c \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u062a\u0627 \u0633\u0628\u062f\u06cc \u0627\u0632 \u062e\u062f\u0645\u0627\u062a \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u062f \u0648 \u062f\u0631 \u0627\u06cc\u0646 \u062d\u0627\u0644\u062a \u06a9\u0627\u0631 \u0628\u0633\u06cc\u0627\u0631 \u062f\u0634\u0648\u0627\u0631\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>\u062d\u0627\u0644\u0627 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062d\u062f\u0633 \u0632\u062f \u06a9\u0647 \u0633\u0628\u062f \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc\u060c \u0628\u0631 \u0627\u0633\u0627\u0633 \u0647\u062f\u0641\u0647\u0627 \u0648 \u0646\u06cc\u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u0645\u062d\u0627\u0633\u0628\u0647 \u0648 \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647 \u06cc\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0638\u0631\u0641\u06cc\u062a \u0647\u0627\u06cc \u062e\u0627\u0644\u06cc \u0622\u0698\u0627\u0646\u0633 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc.<\/p>\n<p>\u0646\u0627\u0622\u06af\u0627\u0647\u06cc \u0635\u0646\u0627\u06cc\u0639 \u0648 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u060c \u062e\u0635\u0648\u0635\u0627\u064b \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0648 \u0645\u062a\u0648\u0633\u0637 (SME = Small &amp; Medium Enterprises) \u0628\u0627\u0639\u062b \u0634\u062f\u0647 \u06a9\u0647 \u0642\u0633\u0645\u062a \u0639\u0645\u062f\u0647\u200c\u0627\u06cc \u0627\u0632 \u0633\u0648\u062f \u0646\u0627\u0634\u06cc \u0627\u0632 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u060c \u062f\u0631 \u0631\u0642\u0627\u0628\u062a \u0647\u0627\u06cc \u0631\u0633\u0627\u0646\u0647\u200c\u0627\u06cc \u063a\u06cc\u0631 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc\u060c \u0647\u0632\u06cc\u0646\u0647 \u0634\u0648\u062f.<\/p>\n<p><a href=\"https:\/\/motamem.org\/wp-content\/uploads\/2014\/05\/outdoor-advertising-campaigns.jpg\" rel=\"attachment wp-att-18298\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18298\" src=\"https:\/\/motamem.org\/wp-content\/uploads\/2014\/05\/outdoor-advertising-campaigns.jpg\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" srcset=\"https:\/\/motamem.org\/wp-content\/uploads\/2014\/05\/outdoor-advertising-campaigns.jpg 612w, https:\/\/motamem.org\/wp-content\/uploads\/2014\/05\/outdoor-advertising-campaigns-300x264.jpg 300w\" alt=\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062d\u06cc\u0637\u06cc \u0648 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u067e\u0627\u06cc\u06cc\u0646 \u062f\u0627\u0631\u0646\u062f\" width=\"612\" height=\"539\" \/><\/a><\/p>\n<p>\u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\u060c \u0628\u0627\u06cc\u062f \u0628\u0647 \u062e\u0627\u0637\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645 \u06a9\u0647 \u062e\u0648\u062f \u0645\u0641\u0647\u0648\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u067e\u0627\u06cc\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062e\u0635\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 \u062f\u0631 \u0642\u0627\u0644\u0628\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u0648\u0631\u062f \u0628\u062d\u062b \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a. \u0634\u0627\u06cc\u062f \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u062f\u0644\u0647\u0627\u06cc \u0633\u0627\u062f\u0647 \u06a9\u0647 \u062a\u0635\u0648\u06cc\u0631 \u062e\u0648\u0628\u06cc \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u0645\u062f\u0644 \u06f5M \u0628\u0627\u0634\u062f. \u0628\u0647 \u0627\u06cc\u0646 \u067e\u0646\u062c \u0648\u0627\u0698\u0647 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f:<\/p>\n<p>Mission (\u0645\u0627\u0645\u0648\u0631\u06cc\u062a) \u2013 Money (\u067e\u0648\u0644 \u0648 \u0628\u0648\u062f\u062c\u0647) \u2013 Message (\u067e\u06cc\u0627\u0645) \u2013 Media (\u0631\u0633\u0627\u0646\u0647 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647) \u2013 Measurement (\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a)<\/p>\n<p><a href=\"https:\/\/motamem.org\/wp-content\/uploads\/2014\/05\/5-Ms-of-Advertising.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7071 size-full\" src=\"https:\/\/motamem.org\/wp-content\/uploads\/2014\/05\/5-Ms-of-Advertising.jpg\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/motamem.org\/wp-content\/uploads\/2014\/05\/5-Ms-of-Advertising.jpg 600w, https:\/\/motamem.org\/wp-content\/uploads\/2014\/05\/5-Ms-of-Advertising-300x279.jpg 300w\" alt=\"\u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0648 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0627 \u0647\u062f\u0641 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc\" width=\"600\" height=\"558\" \/><\/a><\/p>\n<p>\u0627\u0644\u0628\u062a\u0647 \u0627\u062e\u062a\u0644\u0627\u0641 \u0646\u0638\u0631 \u0627\u0632 \u062c\u0627\u06cc\u06cc \u0622\u063a\u0627\u0632 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0628\u062d\u062b \u062a\u0642\u062f\u0645 \u0648 \u062a\u0627\u062e\u0631 \u0627\u06cc\u0646 \u06f5 \u0639\u0627\u0645\u0644 \u0645\u0637\u0631\u062d \u0634\u0648\u062f. \u0622\u0698\u0627\u0646\u0633 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u062d\u062b \u0631\u0627 \u0627\u0632 M \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 Money \u0634\u0631\u0648\u0639 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u060c M \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 Mission \u0648 \u0645\u0627\u0645\u0648\u0631\u06cc\u062a \u0645\u0647\u0645\u200c\u062a\u0631 \u0627\u0633\u062a. \u062f\u0631 \u0645\u0648\u0631\u062f \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0627\u06cc\u0646 M \u0647\u0627\u060c \u0628\u062d\u062b\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u067e\u0633 \u0627\u0632 \u0634\u0646\u0627\u062e\u062a\u0646 \u0628\u0647\u062a\u0631 \u0622\u0646\u0647\u0627\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u0645 \u06af\u0641\u062a\u06af\u0648\u06cc \u0628\u0647\u062a\u0631\u06cc \u0628\u0627 \u0622\u0698\u0627\u0646\u0633 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0648 \u0637\u0631\u0627\u062d\u0627\u0646 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645.\u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u0634\u0627\u06cc\u062f \u062a\u0639\u0631\u06cc\u0641 \u0633\u0627\u062f\u0647\u200c\u0627\u06cc \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0647 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0641\u0648\u0642 \u0647\u0645 \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647:<\/p>\n<div class=\"su-note\">\n<div class=\"su-note-inner su-clearfix\">\n<p><strong>\u00a0\u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/strong> \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0686\u0646\u062f\u062c\u0627\u0646\u0628\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0642\u0628\u0644 \u0627\u0632 \u0647\u0631 \u0686\u06cc\u0632 \u067e\u06cc\u0627\u0645 \u0647\u062f\u0641 \u06a9\u0645\u067e\u06cc\u0646 \u0645\u0634\u062e\u0635 \u0634\u062f\u0647\u060c \u0645\u062e\u0627\u0637\u0628 \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647 \u0648 \u0628\u0627 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u062f\u0642\u06cc\u0642\u060c \u0628\u06a9\u0648\u0634\u062f \u067e\u06cc\u0627\u0645 \u0645\u0646\u0627\u0633\u0628 \u062f\u0631 \u062f\u0648\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0646\u0627\u0633\u0628 \u0628\u0627 \u0628\u0648\u062f\u062c\u0647 \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628 \u0645\u0646\u0627\u0633\u0628 \u0627\u0631\u0633\u0627\u0644 \u0634\u062f\u0647 \u0648 \u062a\u0639\u062f\u0627\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u0632 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0646\u0632\u062f\u06cc\u06a9 \u062a\u0631 \u06a9\u0631\u062f\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0627\u0644\u06a9 \u06a9\u0645\u067e\u06cc\u0646\u060c \u062a\u0631\u063a\u06cc\u0628 \u0646\u0645\u0627\u06cc\u062f. \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u062f\u0648\u0646 \u062a\u0639\u0631\u06cc\u0641 \u0645\u0639\u06cc\u0627\u0631 \u0639\u062f\u062f\u06cc \u0645\u0634\u062e\u0635 \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u06a9\u0627\u0631\u0627\u06cc\u06cc\u060c \u0628\u06cc \u0645\u0639\u0646\u06cc \u0627\u0633\u062a.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0633\u0627\u062f\u0647 \u0648 \u0627\u0648\u0644\u06cc\u0647 \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062f\u0631 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0628\u0647 \u0646\u0641\u0639 \u06a9\u0645\u067e\u06cc\u0646 \u0646\u0648\u06cc\u0633 \u0647\u0627 \u0648 \u0622\u0698\u0627\u0646\u0633 \u0647\u0627 \u0647\u0645 \u0647\u0633\u062a. \u0641\u0636\u0627\u06cc \u0635\u0646\u0639\u062a\u06cc \u0648 \u062e\u062f\u0645\u0627\u062a\u06cc \u0648 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u06a9\u0634\u0648\u0631 (\u0628\u0627 \u0635\u0631\u0641 \u0646\u0638\u0631 \u0627\u0632 \u0634\u0631\u06a9\u062a\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u067e\u0648\u0644 \u0648 \u062f\u0631\u0622\u0645\u062f \u0631\u0627 \u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u0631\u0627\u06cc\u06af\u0627\u0646 \u06cc\u0627 \u0628\u0627 \u0631\u0627\u0646\u062a \u06a9\u0633\u0628 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f) \u0645\u0645\u0644\u0648 \u0627\u0632 \u0634\u0631\u06a9\u062a\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u062a\u062c\u0631\u0628\u0647\u200c\u06cc \u0628\u062f \u0642\u0628\u0644\u06cc \u06cc\u0627 \u0639\u062f\u0645 \u0634\u0646\u0627\u062e\u062a \u06a9\u0627\u0641\u06cc \u0627\u0632 \u0635\u0646\u0639\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u062c\u0631\u0627\u062a \u0648\u0627\u0631\u062f \u0634\u062f\u0646 \u0628\u0647 \u0627\u06cc\u0646 \u0641\u0636\u0627 \u0631\u0627 \u0646\u062f\u0627\u0631\u0646\u062f.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/motamem.org\/%DA%A9%D9%85%D9%BE%DB%8C%D9%86-%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA%DB%8C-%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\/\">\u0645\u0646\u0628\u0639<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0627\u0632 \u062c\u0645\u0644\u0647\u200c\u06cc 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