{"id":6772,"date":"2018-05-19T15:31:38","date_gmt":"2018-05-19T11:01:38","guid":{"rendered":"http:\/\/manoad.ir\/?p=6772"},"modified":"2018-05-19T15:42:40","modified_gmt":"2018-05-19T11:12:40","slug":"%d8%aa%d8%a8%d9%84%db%8c%d8%ba%d8%a7%d8%aa-%da%af%d9%88%da%af%d9%84-%d9%88-%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-%d8%aa%d8%a8%d9%84%db%8c%d8%ba%d8%a7%d8%aa-%d9%81%d9%87%d8%b1%d8%b3","status":"publish","type":"post","link":"https:\/\/manoad.ir\/?p=6772","title":{"rendered":"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0647\u0631\u0633\u062a \u0645\u062d\u0635\u0648\u0644 \u06af\u0648\u06af\u0644 \u06cc\u0627 PLA"},"content":{"rendered":"<div dir=\"rtl\">\n<p>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0647\u0631\u0633\u062a \u0645\u062d\u0635\u0648\u0644 \u06af\u0648\u06af\u0644 \u06cc\u0627 ( Product Listing Ads ) PLA \u0686\u06cc\u0633\u062a \u0648 \u0622\u06cc\u0627 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0627\u06cc\u0646 \u0642\u0627\u0628\u0644\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u061f \u0627\u0628\u062a\u062f\u0627 \u06cc\u06a9 \u062a\u0639\u0631\u06cc\u0641 \u0645\u062e\u062a\u0635\u0631 \u0627\u0632 \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af ( google shopping ) \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0647\u0631\u0633\u062a \u0645\u062d\u0635\u0648\u0644 \u06af\u0648\u06af\u0644 \u06cc\u0627 PLA \u060c \u062e\u062f\u0645\u062a \u0634\u0645\u0627 \u0639\u0632\u06cc\u0632\u0627\u0646 \u0628\u0627\u06cc\u062f \u0628\u062f\u0647\u06cc\u0645.<\/p>\n<p>\u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af ( \u0628\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc: Google Shopping ) \u0628\u0647 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\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0639\u0631\u0636\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af \u06cc\u06a9 \u0633\u0631\u0648\u06cc\u0633 \u062e\u0631\u06cc\u062f \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u00ad\u06af\u06cc\u0631\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0633\u0631\u0648\u06cc\u0633 \u062a\u0635\u0627\u0648\u06cc\u0631 \u0648 \u0644\u06cc\u0646\u06a9\u00ad \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0641\u0631\u0648\u0634\u0646\u062f\u0647\u00ad \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u00ad\u0634\u0648\u062f. \u0628\u0631\u062e\u0644\u0627\u0641 \u0633\u0631\u0648\u06cc\u0633 \u062c\u0633\u062a\u062c\u0648\u06cc \u0639\u0627\u062f\u06cc \u06af\u0648\u06af\u0644 \u062a\u0646\u0647\u0627 \u06a9\u0633\u0627\u0646\u06cc \u0645\u06cc\u00ad\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u0627\u06cc\u0646 \u0633\u0631\u0648\u06cc\u0633 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u0646\u062f \u06a9\u0647 \u0647\u0632\u06cc\u0646\u0647\u00ad Product Listing Ads \u0631\u0627 \u067e\u0631\u062f\u0627\u062e\u062a\u200c\u0646\u0645\u0648\u062f\u0647 \u0628\u0627\u0634\u0646\u062f. \u0647\u0631\u06af\u0627\u0647 \u0639\u0646\u0648\u0627\u0646 \u062c\u0633\u062a\u062c\u0648 \u0628\u0627 \u0639\u0646\u0627\u0648\u06cc\u0646 \u0641\u0631\u0648\u0634 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0627\u06cc\u0646 \u0633\u0631\u0648\u06cc\u0633 \u0647\u0645\u062e\u0648\u0627\u0646\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u060c \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0646\u062a\u0627\u06cc\u062c \u0639\u0627\u062f\u06cc \u06af\u0648\u06af\u0644 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631\u062e\u0648\u0627\u0647\u062f \u0622\u0645\u062f. \u0627\u06cc\u0646 \u0646\u062a\u0627\u06cc\u062c \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u06a9\u0633 \u0645\u0634\u062e\u0635 \u0627\u0632 \u062f\u06cc\u06af\u0631 \u0646\u062a\u0627\u06cc\u062c \u0645\u062c\u0632\u0627 \u0645\u06cc\u00ad\u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 \u0633\u0631\u0648\u06cc\u0633 \u0647\u0645\u200c\u0627\u06a9\u0646\u0648\u0646 \u062f\u0631 \u06f2\u06f3 \u06a9\u0634\u0648\u0631 \u0627\u0632\u062c\u0645\u0644\u0647 \u0631\u0648\u0633\u06cc\u0647 \u060c \u0622\u0645\u0631\u06cc\u06a9\u0627 \u060c \u0647\u0646\u062f \u0648 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u06a9\u0634\u0648\u0631\u0647\u0627\u06cc \u0627\u0631\u0648\u067e\u0627\u06cc\u06cc \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31391 size-full lazyloaded\" src=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-1.jpg\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" srcset=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-1.jpg 1000w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-1-800x694.jpg 800w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-1-300x260.jpg 300w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-1-768x667.jpg 768w\" alt=\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0647\u0631\u0633\u062a \u0645\u062d\u0635\u0648\u0644 \u06af\u0648\u06af\u0644 \u06cc\u0627 PLA\" width=\"1000\" height=\"868\" data-lazy-src=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-1.jpg\" data-lazy-srcset=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-1.jpg 1000w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-1-800x694.jpg 800w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-1-300x260.jpg 300w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-1-768x667.jpg 768w\" data-was-processed=\"true\" \/><\/p>\n<h2>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0647\u0631\u0633\u062a \u0645\u062d\u0635\u0648\u0644 \u06af\u0648\u06af\u0644 PLA \u0686\u06cc\u0633\u062a\u061f<\/h2>\n<p>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0644\u06cc\u0633\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a PLA \u062f\u0631\u0648\u0627\u0642\u0639 \u0646\u0648\u0639\u06cc \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u06af\u0648\u06af\u0644 ( CPC ) \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0633\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0647\u0633\u062a\u0646\u062f \u0648 \u0635\u0627\u062d\u0628\u0627\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0627\u0631\u062f\u0632 \u0622\u0646 \u0631\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0635\u0641\u062d\u0627\u062a \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 ( SEP ) \u062f\u0631 \u0633\u0645\u062a \u0686\u067e \u0648 \u0628\u0627\u0644\u0627\u06cc \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0638\u0627\u0647\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f. \u06f2 \u0646\u06a9\u062a\u0647 \u0645\u0647\u0645 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0632 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f:<\/p>\n<ol>\n<li>\u00a0\u062f\u0627\u0631\u0627\u06cc \u06cc\u06a9 \u062a\u0635\u0648\u06cc\u0631 \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a.<\/li>\n<li>\u00a0\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0631\u0627 \u0645\u062f\u0646\u0638\u0631 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a ( \u0628\u0647\u200c\u062c\u0627\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc ) .<\/li>\n<\/ol>\n<p>\u062f\u0631 \u062a\u0635\u0648\u06cc\u0631 \u0632\u06cc\u0631 \u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0644\u06cc\u0633\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a PLA \u0631\u0627 \u0628\u0631\u0627\u06cc \u201d yellow baseball bat \u201d \u0645\u0634\u0627\u0647\u062f\u0647 \u0645\u06cc\u200c\u0646\u0645\u0627\u06cc\u06cc\u062f. \u0647\u0645\u0627\u0646\u200c\u06af\u0648\u0646\u0647 \u06a9\u0647 \u0634\u0645\u0627 \u0647\u0645 \u0645\u062a\u0648\u062c\u0647 \u0634\u062f\u0647\u200c\u0627\u06cc\u062f \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0627\u0632 \u062a\u0635\u0627\u0648\u06cc\u0631 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0628\u0631\u062c\u0633\u062a\u0647\u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31392 size-full lazyloaded\" src=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA.jpg\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" srcset=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA.jpg 966w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-800x544.jpg 800w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-300x204.jpg 300w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-768x522.jpg 768w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-110x75.jpg 110w\" alt=\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0647\u0631\u0633\u062a \u0645\u062d\u0635\u0648\u0644 \u06af\u0648\u06af\u0644 \u06cc\u0627 PLA\" width=\"966\" height=\"657\" data-lazy-src=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA.jpg\" data-lazy-srcset=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA.jpg 966w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-800x544.jpg 800w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-300x204.jpg 300w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-768x522.jpg 768w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-110x75.jpg 110w\" data-was-processed=\"true\" \/><\/p>\n<p>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0627\u0631\u062f\u0632 \u06cc\u06a9 \u06af\u0632\u06cc\u0646\u0647 \u062e\u0648\u0628 \u0628\u0631\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0647\u0633\u062a\u0646\u062f \u0648 \u0645\u0627\u0646\u0646\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0644\u06cc\u0633\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a PLA \u062f\u0631 \u0648\u0631\u0648\u062f \u0628\u0647 \u0633\u06cc\u0633\u062a\u0645 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0627\u0631\u062f\u0632 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0645\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0644\u06cc\u0633\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a PLA \u0628\u062d\u062b \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0648 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u062e\u0648\u0627\u0647\u06cc\u0645 \u062f\u0627\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0686\u0647 \u062a\u0623\u062b\u06cc\u0631 \u0642\u0627\u0628\u0644\u200c\u062a\u0648\u062c\u0647\u06cc \u0628\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<h3>\u0622\u06cc\u0627 \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0644\u06cc\u0633\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0631\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06a9 ( Google Shopping ) \u0628\u0647 \u062b\u0628\u062a \u0631\u0633\u0627\u0646\u062f\u0647 \u0628\u0627\u0634\u06cc\u062f\u061f<\/h3>\n<div dir=\"rtl\">\n<p>\u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u06cc\u0646 \u06a9\u0627\u0631 ( \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0628\u0631 \u0631\u0648\u06cc \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af ) \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0634\u0648\u0627\u0631 \u0628\u0627\u0634\u062f\u061b \u0627\u0645\u0627 \u0627\u06af\u0631 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u062f \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0628\u062f\u0647\u06cc\u062f \u060c \u0645\u062a\u063a\u06cc\u0631\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0632\u06cc\u0631 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f:<\/p>\n<ul>\n<li>\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u060c \u0686\u0646\u062f \u062a\u0639\u062f\u0627\u062f \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0628\u0647 \u0641\u0631\u0648\u0634 \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u06cc\u062f\u061f<\/li>\n<\/ul>\n<p>\u0627\u06af\u0631 \u0634\u0645\u0627 \u06a9\u0645\u062a\u0631 \u0627\u0632 \u06f5\u06f0\u06f0 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af ( Google Shopping ) \u0641\u0631\u0648\u062e\u062a\u06cc\u062f \u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0634\u06a9\u0644\u06cc \u062f\u0631 \u0646\u0645\u0627\u06cc\u0634 Google Shopping \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n<ul>\n<li>\u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u062f\u0631 \u0686\u0647 \u0637\u0628\u0642\u0647\u200c\u0628\u0646\u062f\u06cc \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u061f \u0622\u06cc\u0627 \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0633\u062a\u061f<\/li>\n<\/ul>\n<p>\u0627\u06af\u0631 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u062c\u0632\u0648 \u0637\u0628\u0642\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u062e\u0648\u062f\u0631\u0648 \u060c \u0644\u0648\u0627\u0632\u0645 \u06a9\u0648\u062f\u06a9 \u060c \u0627\u0628\u0632\u0627\u0631 \u06cc\u0627 \u0645\u0628\u0644\u0645\u0627\u0646 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f \u0648\u0644\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0634\u0627\u067e\u06cc\u0646\u06af \u06af\u0648\u06af\u0644 ( Google Shopping ) \u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f \u0631\u0627 \u0642\u0631\u0627\u0631 \u0646\u062f\u0627\u062f\u0647\u200c\u0627\u06cc\u062f \u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0634\u0645\u0627 \u062f\u0631\u0622\u0645\u062f 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\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u06cc\u062c\u0627\u062f \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u062f \u0641\u0631\u0648\u0634 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f \u060c \u06a9\u0645\u06cc \u0633\u062e\u062a \u062a\u0631 \u0634\u0648\u062f.<\/p>\n<ul>\n<li>\u0686\u0642\u062f\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 \u06af\u0648\u06af\u0644 \u062e\u0631\u062c \u06a9\u0646\u06cc\u062f\u061f<\/li>\n<\/ul>\n<p>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u062a \u0648 \u0628\u0648\u062f\u062c\u0647 \u0631\u0648\u0632\u0627\u0646\u0647 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628 \u0628\u0647\u200c\u0637\u0648\u0631 \u0642\u0627\u0628\u0644\u200c\u062a\u0648\u062c\u0647\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0628\u0627\u0627\u06cc\u0646\u200c\u062d\u0627\u0644 \u060c \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0631 \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af ( Google Shopping ) \u0628\u0647 \u0633\u0648\u062f \u062e\u0648\u0628\u06cc \u062f\u0633\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f \u060c \u0628\u0627\u06cc\u062f \u062d\u062f\u0627\u0642\u0644 \u06f1\u06f0\u06f0\u06f0 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u0639\u0627\u062a \u06af\u0648\u06af\u0644 \u0647\u0632\u06cc\u0646\u0647 \u0628\u067e\u0631\u062f\u0627\u0632\u06cc\u062f.<\/p>\n<ul>\n<li>\u06a9\u06cc\u0641\u06cc\u062a \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0622\u06cc\u0627 \u0628\u0627 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0645\u0646\u0637\u0628\u0642 \u0627\u0633\u062a\u061f<\/li>\n<\/ul>\n<p>\u06af\u0648\u06af\u0644 \u0628\u0631 \u06a9\u06cc\u0641\u06cc\u062a \u0633\u0627\u06cc\u062a ( \u0637\u0631\u0627\u062d\u06cc \u0633\u0627\u06cc\u062a ) \u0648 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u062e\u0648\u062f \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u06cc\u0641\u06cc\u062a \u0633\u0627\u06cc\u062a ( \u0637\u0631\u0627\u062d\u06cc \u0633\u0627\u06cc\u062a ) \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062a\u0623\u06a9\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062d\u062a\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647\u200c\u062a\u0627\u0632\u06af\u06cc \u0628\u0627 \u067e\u0646\u06af\u0648\u0626\u0646 \u06f2\u066b\u06f0 ( \u06cc\u06a9 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u06af\u0648\u06af\u0644 \u06a9\u0647 \u0648\u06cc \u0627\u0633\u067e\u0645\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647\u200c\u062e\u0648\u0628\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0637\u0631\u0627\u062d\u06cc \u0633\u0627\u06cc\u062a \u0631\u0627 \u0627\u0632 \u0644\u062d\u0627\u0638 \u0645\u0633\u0626\u0644\u0647 \u0633\u0626\u0648 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc \u06a9\u0646\u062f ) . \u0627\u06af\u0631 \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u0633\u0627\u06cc\u062a \u0645\u0634\u06a9\u0644 \u062f\u0627\u0631\u06cc\u062f \u0648 \u0647\u0646\u0648\u0632 \u0633\u0627\u06cc\u062a\u06cc \u062f\u0627\u0631\u06cc\u062f \u06a9\u0647 \u0627\u0632\u0644\u062d\u0627\u0638 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u060c \u062f\u0631 \u0633\u0637\u062d \u0642\u0627\u0628\u0644 \u0642\u0628\u0648\u0644\u06cc \u0642\u0631\u0627\u0631 \u0646\u062f\u0627\u0631\u062f \u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0645\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af ( Google Shopping ) \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u062f\u0647\u062f. \u0627\u0645\u0627 \u0646\u06af\u0631\u0627\u0646 \u0646\u0628\u0627\u0634\u06cc\u062f \u0686\u0648\u0646 \u0634\u0631\u06a9\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc <strong><a href=\"http:\/\/irantableegh.org\">\u0627\u06cc\u0631\u0627\u0646 \u062a\u0628\u0644\u06cc\u063a<\/a><\/strong> \u060c \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u062a\u0645\u0627\u0645 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u060c \u0637\u0631\u0627\u062d\u06cc \u0633\u0627\u06cc\u062a \u062d\u0631\u0641\u0647 \u0627\u06cc\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0628\u0627 \u0642\u06cc\u0645\u062a \u0647\u0627\u06cc \u0645\u0646\u0627\u0633\u0628 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u062f.<\/p>\n<h2>\u062f\u0644\u0627\u06cc\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0647\u0631\u0633\u062a \u0645\u062d\u0635\u0648\u0644 \u06af\u0648\u06af\u0644 ( PLA ) \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644<\/h2>\n<p>\u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u0645\u06cc\u200c\u062f\u0627\u0646\u06cc\u062f \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0631\u06af\u0627\u0646\u0627\u0646 \u0622\u0646\u0644\u0627\u06cc\u0646 \u06a9\u0647 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0647\u0633\u062a\u0646\u062f \u060c \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0648 \u062c\u0630\u0627\u0628 \u0627\u0633\u062a. \u062f\u0631 \u06cc\u06a9 \u062a\u062d\u0642\u06cc\u0642 \u0627\u0646\u062c\u0627\u0645\u200c\u0634\u062f\u0647 \u060c \u0641\u0631\u0648\u0634 \u0633\u0647 \u0645\u0627\u0647\u0647 \u0631\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af ( Google Shopping ) \u0628\u0631\u0631\u0633\u06cc \u06a9\u0631\u062f\u06cc\u0645 \u060c \u0645\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u062c\u0627\u0631 ( merchant data ) \u0631\u0627 \u0628\u0631\u0627\u06cc \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f \u0628\u0631 \u0645\u0628\u0646\u0627\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u060c \u062f\u0631\u0622\u0645\u062f ( revenue ) \u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 ( conversion rate ) \u0648 \u0645\u062a\u063a\u06cc\u0631\u0647\u0627\u06cc \u0645\u0634\u0627\u0628\u0647 \u060c \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u06a9\u0631\u062f\u06cc\u0645. \u0645\u062a\u0648\u062c\u0647 \u0634\u062f\u06cc\u0645 \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af ( Google Shopping ) \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0645\u06cc\u0632\u0627\u0646 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u0633\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u0641\u0631\u0648\u0634\u0646\u062f\u06af\u0627\u0646 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0647 \u0648\u062c\u0648\u062f \u0622\u0648\u0631\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0648\u0627\u0642\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0627\u0632 \u062e\u0648\u062f\u0634 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u062f\u0631 \u0633\u0647 \u0645\u0627\u0647\u0647 \u0686\u0647\u0627\u0631\u0645 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f2 \u062a\u0627 \u0633\u0627\u0644 \u0633\u0648\u0645 \u06f2\u06f0\u06f1\u06f3 \u060c \u062a\u0631\u0627\u0641\u06cc\u06a9 Google \u067e\u0633 \u0627\u0632 \u0641\u0635\u0644 \u062a\u0639\u0637\u06cc\u0644\u0627\u062a \u06f8\u06f7 \u062f\u0631\u0635\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0641\u062a ( \u0628\u0647 \u0646\u0645\u0648\u062f\u0627\u0631 Paid Google \u0646\u06af\u0627\u0647 \u06a9\u0646\u06cc\u062f ) .<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31393 size-full lazyloaded\" src=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-2.jpg\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" srcset=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-2.jpg 417w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-2-400x554.jpg 400w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-2-216x300.jpg 216w\" alt=\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0647\u0631\u0633\u062a \u0645\u062d\u0635\u0648\u0644 \u06af\u0648\u06af\u0644 \u06cc\u0627 PLA\" width=\"417\" height=\"578\" data-lazy-src=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-2.jpg\" data-lazy-srcset=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-2.jpg 417w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-2-400x554.jpg 400w, http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/01\/google-ads-product-listing-ads-PLA-2-216x300.jpg 216w\" data-was-processed=\"true\" \/><\/p>\n<p>\u0628\u0631\u0627\u06cc \u0647\u0645\u0627\u0646 \u062f\u0648\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc ( \u06f1 \u0645\u0627\u0647\u0647 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f3 ) \u060c \u06af\u0648\u06af\u0644 \u062f\u0627\u0631\u0627\u06cc \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u0645\u06cc\u0632\u0627\u0646 \u062f\u0631\u0622\u0645\u062f ( revenue ) \u0648 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 ( conversion rate ) \u062f\u0631 \u0645\u06cc\u0627\u0646 \u062f\u06cc\u06af\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f \u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0648\u062f. \u062d\u062a\u06cc \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u060c \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af ( Google Shopping ) \u0628\u0647\u062a\u0631\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0633\u0648\u062f \u0633\u0631\u0634\u0627\u0631 \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u063a\u06cc\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0633\u062a.<\/p>\n<p>\u062f\u0644\u0627\u06cc\u0644 \u0639\u062f\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062e\u0648\u062f \u062f\u0631 \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af ( Google Shopping ) \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0647\u0631\u0633\u062a \u0645\u062d\u0635\u0648\u0644 \u06af\u0648\u06af\u0644 ( PLA )<br \/>\n\u0628\u0631\u062e\u06cc \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af ( Google Shopping ) \u0645\u0646\u0627\u0633\u0628 \u0646\u06cc\u0633\u062a\u0646\u062f. \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646\u200c\u0645\u062b\u0627\u0644 \u0634\u0627\u06cc\u062f \u0633\u0627\u06cc\u062a\u062a\u0627\u0646 \u062f\u0627\u0631\u062f \u06cc\u06a9 \u0628\u0631\u0646\u062f \u062c\u062f\u06cc\u062f \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u06cc\u0627 \u0634\u0627\u06cc\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u0641\u0642\u0637 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0628\u0647 \u0641\u0631\u0648\u0634 \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u062f.<\/p>\n<p>\u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u062f\u0631 \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af \u0628\u0647 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u062f:<\/p>\n<p>\u2013 \u0634\u0645\u0627 \u06a9\u0645\u062a\u0631 \u0627\u0632 \u06f5\u06f0\u06f0 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0641\u0631\u0648\u062e\u062a\u06cc\u062f\u061f<\/p>\n<p>\u2013 \u0622\u06cc\u0627 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u062c\u0632\u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0628\u0633\u06cc\u0627\u0631 \u0631\u0642\u0627\u0628\u062a\u06cc \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f\u061f<\/p>\n<p>-\u0622\u06cc\u0627 \u0634\u0645\u0627 \u0627\u0632\u0644\u062d\u0627\u0638 \u0628\u0648\u062f\u062c\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062f\u0631 PLA \u062f\u0631 \u0645\u0636\u06cc\u0642\u0647 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u06cc\u062f ( \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646\u200c\u0645\u062b\u0627\u0644 \u06a9\u0645\u062a\u0631 \u0627\u0632 \u06f1\u06f0\u06f0\u06f0 \u062f\u0644\u0627\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062e\u0631\u062c \u06a9\u0646\u06cc\u062f ) \u061f<\/p>\n<p>\u2013 \u0622\u06cc\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0637\u0628\u0642 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0647\u0633\u062a \u06cc\u0627 \u062e\u06cc\u0631 ( \u0627\u0632 \u0646\u0638\u0631 \u0637\u0631\u0627\u062d\u06cc \u0633\u0627\u06cc\u062a ) \u061f<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af \u0628\u0647\u062a\u0631\u06cc\u0646 \u0645\u06a9\u0627\u0646 \u0628\u0631\u0627\u06cc \u0641\u0631\u0648\u0634 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u0627\u0633\u062a \u062c\u0627\u06cc \u0647\u06cc\u0686 \u0634\u06a9\u06cc \u0646\u06cc\u0633\u062a \u0648\u0644\u06cc \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u062d\u0636\u0648\u0631 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u062f\u0631 \u0627\u06cc\u0646 \u0639\u0631\u0636\u0647 \u0627\u0632 \u0647\u06cc\u0686 \u062a\u0644\u0627\u0634\u06cc \u0641\u0631\u0648\u06af\u0630\u0627\u0631 \u0646\u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0647\u0631\u0633\u062a \u0645\u062d\u0635\u0648\u0644 \u06af\u0648\u06af\u0644 \u06cc\u0627 ( Product Listing Ads ) PLA \u0686\u06cc\u0633\u062a \u0648 \u0622\u06cc\u0627 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0627\u06cc\u0646 \u0642\u0627\u0628\u0644\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u061f \u0627\u0628\u062a\u062f\u0627 \u06cc\u06a9 \u062a\u0639\u0631\u06cc\u0641 \u0645\u062e\u062a\u0635\u0631 \u0627\u0632 \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af ( google shopping ) \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0647\u0631\u0633\u062a \u0645\u062d\u0635\u0648\u0644 \u06af\u0648\u06af\u0644 \u06cc\u0627 PLA \u060c \u062e\u062f\u0645\u062a \u0634\u0645\u0627 \u0639\u0632\u06cc\u0632\u0627\u0646 \u0628\u0627\u06cc\u062f \u0628\u062f\u0647\u06cc\u0645. \u06af\u0648\u06af\u0644 \u0634\u0627\u067e\u06cc\u0646\u06af ( \u0628\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc: Google Shopping ) 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