{"id":6774,"date":"2018-05-19T15:42:56","date_gmt":"2018-05-19T11:12:56","guid":{"rendered":"http:\/\/manoad.ir\/?p=6774"},"modified":"2018-05-19T15:42:56","modified_gmt":"2018-05-19T11:12:56","slug":"%d8%aa%d8%a8%d9%84%db%8c%d8%ba%d8%a7%d8%aa-%d8%af%d8%b1-%da%af%d9%88%da%af%d9%84-%d8%a7%d8%af%d9%88%d8%b1%d8%af%d8%b2-%d9%88-%d8%a7%d8%b5%d8%b7%d9%84%d8%a7%d8%ad%d8%a7%d8%aa%db%8c-%da%a9%d9%87-%d8%af","status":"publish","type":"post","link":"https:\/\/manoad.ir\/?p=6774","title":{"rendered":"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0648 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0645\u0647\u0645 \u0647\u0633\u062a\u0646\u062f"},"content":{"rendered":"

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\u062f\u0642\u062a \u06a9\u0646\u06cc\u062f \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u062f\u06cc\u06af\u0631 \u0646\u06cc\u0627\u0632\u06cc \u0646\u06cc\u0633\u062a \u0632\u0645\u0627\u0646 \u0632\u06cc\u0627\u062f\u06cc \u0631\u0627 \u0635\u0628\u0631 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0647 \u0635\u0641\u062d\u0647\u0654 \u0627\u0648\u0644 \u06af\u0648\u06af\u0644 \u0628\u06cc\u0627\u06cc\u06cc\u062f \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0627 \u067e\u0631\u062f\u0627\u062e\u062a \u0647\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u0628\u0647 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631\u00a0 ( SERP )\u00a0 \u0642\u0631\u0627\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0647\u0631 \u0686\u0647 \u0647\u0632\u06cc\u0646\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0627\u0631 \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u06cc\u062f\u060c \u0645\u0637\u0645\u0626\u0646\u0627 \u0646\u062a\u06cc\u062c\u0647 \u0628\u0647\u062a\u0631\u06cc \u0647\u0645 \u0628\u0647 \u062f\u0633\u062a \u062e\u0648\u0627\u0647\u06cc\u062f \u0622\u0648\u0631\u062f.<\/p>\n

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\u062c\u0633\u062a\u062c\u0648\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0634\u062f\u0647\u00a0 ( Paid search )\u00a0 \u0627\u0635\u0637\u0644\u0627\u062d\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0627 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u0645\u0648\u062a\u0648 \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645. \u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06a9\u0644\u0645\u0647 \u062e\u0627\u0635\u06cc \u0631\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0645\u0648\u0631\u062f \u062c\u0633\u062a\u062c\u0648 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u062f\u0631 \u0635\u0641\u062d\u0647\u0654 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u00a0 ( SERP )\u00a0 \u062f\u0631 \u0642\u0633\u0645\u062a \u0628\u0627\u0644\u0627\u06cc \u0635\u0641\u062d\u0647 \u0648 \u06cc\u0627 \u062f\u0631 \u0642\u0633\u0645\u062a \u0633\u0645\u062a \u0631\u0627\u0633\u062a \u0635\u0641\u062d\u0647 \u060c \u06cc\u06a9 \u0633\u0631\u06cc \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0646\u0645\u0627\u06cc\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0638\u0627\u0647\u0631 \u0627\u06cc\u0646 \u062a\u0628\u0644\u063a\u0627\u062a \u0647\u0645 \u0628\u0647 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0647\u0633\u062a \u06a9\u0647 \u0628\u0631\u0686\u0633\u0628 \u00ab\u0622\u06af\u0647\u06cc\u00bb \u0628\u0627 \u0631\u0646\u06af \u0632\u0631\u062f \u0628\u0631 \u0631\u0648\u06cc \u0622\u0646\u200c\u0647\u0627 \u062e\u0648\u0631\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u06cc\u0646 \u0622\u06af\u0647\u06cc\u200c\u0647\u0627 \u0631\u0627 \u0628\u0628\u06cc\u0646\u0646\u062f. \u06af\u0648\u06af\u0644 \u062f\u0631 \u0648\u0627\u0642\u0639 \u00a0\u06a9\u0627\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u062c\u0644\u0648\u06cc \u0686\u0634\u0645 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062e\u0648\u062f\u0646\u0645\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n

\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/p>\n

 <\/p>\n

 <\/p>\n

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\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/p>\n

 <\/p>\n

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\n
<\/i>
\n\u0627\u06cc\u0631\u0627\u0646 \u062a\u0628\u0644\u06cc\u063a<\/strong> \u0628\u0627 \u06a9\u0627\u062f\u0631\u06cc \u0646\u062e\u0628\u0647 \u0648 \u062c\u0648\u0627\u0646 \u0622\u0645\u0627\u062f\u0647 \u0645\u0634\u0627\u0648\u0631\u0647 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0628\u0647 \u0634\u0645\u0627 \u0639\u0632\u06cc\u0632\u0627\u0646 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644\u060c \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0648 \u2026 \u0645\u06cc\u0628\u0627\u0634\u062f.<\/div>\n<\/div>\n

\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/p>\n

 <\/p>\n

\u0627\u06af\u0631 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u062f \u062f\u0631 \u0627\u0648\u0644\u06cc\u0646 \u0631\u062a\u0628\u0647\u00a0 ( SERP )\u00a0 \u0642\u0631\u0627\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f \u060c \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u062e\u0627\u0637\u0631 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0686\u0642\u062f\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u067e\u0631\u062f\u0627\u0632\u06cc\u062f. \u0647\u0631 \u0686\u0647 \u0642\u062f\u0631 \u0627\u06cc\u0646 \u0642\u06cc\u0645\u062a \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627\u0634\u062f \u0634\u0627\u0646\u0633 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0646 \u062f\u0631 \u0631\u062a\u0628\u0647 \u0627\u0648\u0644 \u0647\u0645 \u0628\u0627\u0644\u0627\u200c\u062a\u0631 \u0645\u06cc\u200c\u0631\u0648\u062f.<\/p>\n

\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0627\u0635\u0637\u0644\u0627\u062d\u06cc \u0628\u0647 \u0646\u0627\u0645\u00a0 ( pay-per-click=PPC )\u00a0 \u0645\u0637\u0631\u062d \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0645\u0639\u0646\u06cc \u0622\u0646 \u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u0627\u0633\u062a. \u062e\u0648\u0628 \u0647\u0631 \u0686\u0647 \u0645\u06cc\u0632\u0627\u0646 PPC \u0634\u0645\u0627 \u0628\u0627\u0644\u0627\u200c\u062a\u0631 \u0628\u0627\u0634\u062f \u060c \u0642\u0637\u0639\u0627 \u0646\u062a\u06cc\u062c\u0647 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u0627\u0647\u06cc\u062f \u06af\u0631\u0641\u062a.<\/p>\n

\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/p>\n

\u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644 \u060c \u0647\u0645\u0647 \u0686\u06cc\u0632 \u062f\u0631 PPC \u062e\u0644\u0627\u0635\u0647 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0645\u0624\u0644\u0641\u0647\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0686\u0648\u0646 \u0646\u0645\u0631\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u00abquality score\u00bb \u0628\u0631 \u0631\u0648\u06cc \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0646 \u0634\u0645\u0627 \u062f\u0631 \u0635\u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062a\u0627\u062b\u06cc\u0631 \u06af\u0630\u0627\u0631 \u0627\u0633\u062a.<\/p>\n

\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0648 \u0646\u0645\u0631\u0647 \u06a9\u06cc\u0641\u06cc\u062a\u00a0 ( Quality score )<\/h3>\n

\u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u06a9\u0644\u0645\u0627\u062a \u0648 \u0635\u0641\u062d\u0627\u062a \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u062a\u0627 \u0686\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u0628\u0627 \u0622\u0646 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0622\u0646 \u0647\u0633\u062a\u0646\u062f \u060c \u062a\u0646\u0627\u0633\u0628 \u062f\u0627\u0631\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639 \u0627\u0645\u062a\u06cc\u0627\u0632\u06cc \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u0647 \u062a\u06a9 \u062a\u06a9 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0633\u06cc\u0633\u062a\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062e\u0648\u062f \u0645\u06cc\u200c\u062f\u0647\u062f \u0631\u0627 \u0628\u0647 \u0627\u0635\u0637\u0644\u0627\u062d Quality Score \u0645\u06cc\u200c\u0646\u0627\u0645\u0646\u062f \u06a9\u0647 \u062f\u0627\u0645\u0646\u0647 \u0622\u0646 \u0627\u0632 \u06f1 \u0634\u0631\u0648\u0639 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u062a\u0627 \u06f1\u06f0 \u0627\u062f\u0627\u0645\u0647 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n

\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/p>\n

 <\/p>\n

 <\/p>\n

\u0647\u0631 \u0686\u0647 \u0627\u06cc\u0646 \u0627\u0645\u062a\u06cc\u0632 \u0628\u0647 \u06f1\u06f0 \u0646\u0632\u062f\u06cc\u06a9\u200c\u062a\u0631 \u0628\u0627\u0634\u062f \u060c \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u0631\u0642\u06cc\u0628\u0627\u0646\u062a\u0627\u0646 \u06a9\u0627\u0647\u0634 \u062e\u0648\u0627\u0647\u062f \u06cc\u0627\u0641\u062a \u0648 \u0647\u0645 \u062a\u0627\u062b\u06cc\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0631\u0648\u06cc \u062c\u0627\u06cc\u06af\u0627\u0647 \u0622\u06af\u0647\u06cc \u0634\u0645\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u0631\u0642\u06cc\u0628\u0627\u0646\u062a\u0627\u0646 \u062f\u0627\u0631\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u06a9\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n

\u0639\u0648\u0627\u0645\u0644 \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631 \u0631\u0648\u06cc Quality Score \u062a\u0627\u062b\u06cc\u0631 \u06af\u0630\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631\u0646\u062f:<\/p>\n

\u0639\u0648\u0627\u0645\u0644 \u0632\u06cc\u0627\u062f\u06cc \u0631\u0648\u06cc Quality Score \u0646\u0642\u0634 \u062f\u0627\u0631\u0646\u062f \u0627\u0645\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0639\u0645\u062f\u0647 \u0633\u0647 \u0639\u0627\u0645\u0644 \u0627\u0635\u0644\u06cc \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f:<\/p>\n

\u06f1. Keyword relevance:<\/p>\n

\u06a9\u0644\u0645\u0627\u062a\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u0628\u0647\u062a\u0631\u0627\u0633\u062a \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0631\u0639\u0627\u06cc\u062a \u06a9\u0646\u0646\u062f. \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062d\u062a\u0645\u0627 \u0628\u0627\u06cc\u062f \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0646\u0648\u0639 \u0641\u0639\u0627\u0644\u06cc\u062a \u06a9\u0627\u0631\u06cc \u0628\u0627\u0634\u0646\u062f \u0648 \u062f\u0631 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0648 \u0635\u0641\u062d\u0627\u062a \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0645\u0648\u062c\u0648\u062f \u0628\u0627\u0634\u0646\u062f \u0648 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u062a\u0646\u200c\u0647\u0627\u06cc\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. \u062f\u0631 \u0636\u0645\u0646 \u0627\u0632 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0631\u062f\u0646 \u062e\u06cc\u0644\u06cc \u0639\u0627\u0645 \u06cc\u0627 \u062a\u062e\u0635\u0635\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0641\u0631\u0645\u0627\u06cc\u06cc\u062f.<\/p>\n

\u06f2. Landing page quality:<\/p>\n

\u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0627\u0632\u0647\u0627\u0633\u062a \u0648 \u0633\u0631\u0648\u0631 \u0645\u0646\u0627\u0633\u0628 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f. \u062f\u0631 \u0636\u0645\u0646 \u06cc\u06a9\u06cc \u0627\u0632 \u0642\u0627\u0646\u0648\u0646\u200c\u0647\u0627\u06cc \u0645\u0647\u0645 \u06af\u0648\u06af\u0644 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0648\u0628 \u0633\u0627\u06cc\u062a\u06cc \u0631\u0627 \u06a9\u0647 \u0645\u0627\u06cc\u0644 \u0647\u0633\u062a\u06cc\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0646\u06cc\u062f \u062d\u062a\u0645\u0627 \u0628\u0627\u06cc\u062f \u062f\u0627\u0631\u0627\u06cc \u062f\u0627\u0645\u06cc\u0646 \u0627\u0635\u0644\u06cc \u0628\u0627\u0634\u062f \u060c \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0627\u0648\u0631\u062c\u06cc\u0646\u0627\u0644 \u0628\u0627\u0634\u062f \u06cc\u0639\u0646\u06cc \u06a9\u067e\u06cc \u0646\u0628\u0627\u0634\u062f \u060c \u0627\u0632 \u067e\u0627\u0631\u06a9 \u06a9\u0631\u062f\u0646 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u062c\u062f\u0627 \u062e\u0648\u062f\u062f\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n

\u06f3. Landing page load time:<\/p>\n

\u0637\u0631\u0627\u062d\u06cc \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0647 \u0646\u062d\u0648\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0627\u0632 \u0646\u0638\u0631 \u0644\u0648\u062f \u0634\u062f\u0646 \u0645\u0634\u06a9\u0644\u06cc \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u060c \u062a\u0627 \u062d\u062f \u0645\u0645\u06a9\u0646 \u0627\u0632 \u0639\u06a9\u0633\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627 \u0638\u0631\u0641\u06cc\u062a \u0628\u0627\u0644\u0627 \u060c \u0641\u0627\u06cc\u0644\u200c\u0647\u0627\u06cc \u0641\u0644\u0634 \u062e\u0648\u062f\u062f\u0627\u0631\u06cc \u0641\u0631\u0645\u0627\u06cc\u06cc\u062f. \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u0646\u0638\u0631 \u0633\u0627\u06cc\u0632 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f \u06cc\u0639\u0646\u06cc \u062e\u06cc\u0644\u06cc \u0627\u0631\u062a\u0641\u0627\u0639 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0627\u0644\u0627 \u0646\u0628\u0631\u06cc\u062f \u0628\u0647 \u062c\u0627\u06cc \u0622\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n

\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0648 \u0627\u0635\u0637\u0644\u0627\u062d \u0645\u0632\u0627\u06cc\u062f\u0647\u00a0 ( Bidding )<\/h3>\n

\u0634\u0645\u0627 \u062f\u0648 \u00a0\u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u0645\u0632\u0627\u06cc\u062f\u0647 \u062f\u0631 \u067e\u06cc\u0634 \u062f\u0627\u0631\u06cc\u062f:CPC \u0648 CMP<\/p>\n

\u062f\u0642\u062a \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0631\u0648\u0634 CPC\u00a0 ( cost-per-click )\u00a0 \u0634\u0645\u0627 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u06a9\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0631 \u0631\u0648\u06cc \u0644\u06cc\u0646\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u0645\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0628\u0627\u06cc\u062f \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u06cc\u062f. \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u062f\u0633\u062a\u06cc \u0627\u06cc\u0646 \u0645\u0628\u0644\u063a \u0631\u0627 \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0646\u06cc\u062f \u0648 \u06cc\u0627 \u0627\u06cc\u0646\u06a9\u0647 \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u0631\u0627 \u0628\u0631 \u0631\u0648\u06cc \u062e\u0648\u062f\u06a9\u0627\u0631 \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646\u0635\u0648\u0631\u062a \u06af\u0648\u06af\u0644 CPC \u0631\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0645\u062d\u0627\u0633\u0628\u0647 \u062e\u0648\u0627\u0647\u062f \u06a9\u0631\u062f.<\/p>\n

\u06cc\u06a9 \u0627\u0635\u0637\u0644\u0627\u062d \u06a9\u0647 \u06a9\u0645\u062a\u0631 \u0631\u0648\u0627\u062c \u062f\u0627\u0631\u062f CMP \u0645\u06cc\u200c\u0628\u0627\u0634\u062f. Cost-per-thousand Impressions\u00a0 ( CPM ) : \u0645\u0628\u0644\u063a\u06cc \u06a9\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06f1\u06f0\u06f0\u06f0 \u0645\u0634\u0627\u0647\u062f\u0647\u0654 \u062a\u0628\u0644\u06cc\u063a \u0648 impression \u0628\u0647 \u06af\u0648\u06af\u0644 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f. \u06cc\u0639\u0646\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0644\u0632\u0648\u0645\u0627 \u0646\u0628\u0627\u06cc\u062f \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u062f \u0641\u0642\u0637 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0645\u0634\u0627\u0647\u062f\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 SERP \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631 \u0634\u0645\u0627 \u067e\u0648\u0644 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0627\u06af\u0631 \u0628\u0647 \u062a\u0627\u0632\u06af\u06cc \u0628\u0627 \u0645\u0641\u0647\u0648\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062c\u0633\u062a\u062c\u0648\u06af\u0631\u200c\u0647\u0627 \u0622\u0634\u0646\u0627 \u0634\u062f\u0647\u200c\u0627\u06cc\u062f \u0648 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0648 \u0639\u0628\u0627\u0631\u0627\u062a \u0645\u0648\u062c\u0648\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062e\u0648\u062f\u062a\u0627\u0646 \u0631\u0627 \u062a\u06a9\u0645\u06cc\u0644 \u06a9\u0646\u06cc\u062f \u060c \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u0645\u0642\u0627\u0644\u0647 \u0632\u06cc\u0631 \u0631\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u0628\u0641\u0631\u0645\u0627\u06cc\u06cc\u062f. \u0645\u0627 \u0628\u0647 \u0637\u0648\u0631 \u062e\u0627\u0635 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0635\u062d\u0628\u062a \u062e\u0648\u0627\u0647\u06cc\u0645 \u06a9\u0631\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 […]<\/p>\n","protected":false},"author":13,"featured_media":6781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74,205],"tags":[216,240,222,223,221,220,170,297,336,335,219,118,241,155,154,153,244,249,250,245,242,413,414,292,291,338,230,237,236,164,293,146,129,252,255,381,254,296,298,380,253,165,412,122,189,188,284,225,234,235,149,130,142,144,168,167,151,152,150,337,176,145,177,161,290,403,402,162,180,213,212,227,218,231,128,156,226,294,283,194,196,197,198,195,299,140,248,247,243,256,257,239,217,232,126,125,138,207,215,208,214,228,131,306,411,139,172,183,182,199,184,233,174,166,123,132,287,285,286,113,307,135,134,185,179,178,133,137,163,186,78,181,209,288,115,289,157,159,158,190,141,175,148,136,127,191,192,160,171,524,224,246,187,77,173,303,304,305,169,147,143,211,124,210,193,295,114,404],"class_list":{"0":"post-6774","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-article","8":"category-ads-on-google","9":"tag-application","10":"tag-seo","11":"tag-222","12":"tag--ios","13":"tag-221","14":"tag-220","15":"tag-170","16":"tag-297","17":"tag-336","18":"tag-335","19":"tag-219","20":"tag-118","21":"tag-241","22":"tag-155","23":"tag-154","24":"tag-153","25":"tag-244","26":"tag-249","27":"tag--alexa","28":"tag-245","29":"tag-242","30":"tag-413","31":"tag-414","32":"tag-292","33":"tag-291","34":"tag-338","35":"tag-230","36":"tag-237","37":"tag-236","38":"tag-164","39":"tag-293","40":"tag-146","41":"tag-129","42":"tag-252","43":"tag-255","44":"tag-381","45":"tag-254","46":"tag-296","47":"tag-298","48":"tag-380","49":"tag-253","50":"tag-165","51":"tag-412","52":"tag-122","53":"tag-189","54":"tag-188","55":"tag-284","56":"tag-225","57":"tag-234","58":"tag-235","59":"tag-149","60":"tag-130","61":"tag-142","62":"tag-144","63":"tag-168","64":"tag-167","65":"tag-151","66":"tag-152","67":"tag-150","68":"tag-337","69":"tag-176","70":"tag-145","71":"tag-177","72":"tag-161","73":"tag-290","74":"tag-403","75":"tag-402","76":"tag-162","77":"tag-180","78":"tag-213","79":"tag-212","80":"tag-app","81":"tag-218","82":"tag-231","83":"tag-128","84":"tag-156","85":"tag-226","86":"tag-294","87":"tag-283","88":"tag-194","89":"tag-196","90":"tag-197","91":"tag-198","92":"tag-195","93":"tag-299","94":"tag-140","96":"tag-247","98":"tag-256","99":"tag-257","100":"tag-239","101":"tag-217","102":"tag-232","103":"tag-126","104":"tag-125","105":"tag-138","106":"tag-207","107":"tag-215","108":"tag-208","109":"tag-214","111":"tag-131","112":"tag-306","113":"tag-411","114":"tag-139","115":"tag-172","116":"tag-183","117":"tag-182","118":"tag-199","119":"tag-184","120":"tag-233","121":"tag-174","122":"tag-166","123":"tag-123","124":"tag-132","125":"tag-287","126":"tag-285","127":"tag-286","128":"tag-113","129":"tag-307","130":"tag-135","131":"tag-134","132":"tag-185","133":"tag-179","134":"tag-178","135":"tag-133","136":"tag-137","137":"tag-163","138":"tag-186","139":"tag-78","140":"tag-181","141":"tag-209","142":"tag-288","143":"tag-115","144":"tag-289","145":"tag-157","146":"tag-159","147":"tag-158","148":"tag-190","149":"tag-141","150":"tag-175","151":"tag-148","152":"tag-136","153":"tag-127","154":"tag-191","155":"tag-192","156":"tag-160","157":"tag-171","158":"tag-524","159":"tag-224","160":"tag-246","161":"tag-187","162":"tag-77","163":"tag-173","164":"tag-303","165":"tag-304","166":"tag-305","167":"tag-169","168":"tag-147","169":"tag-143","170":"tag-211","171":"tag-124","172":"tag-210","173":"tag-193","174":"tag-295","175":"tag-114","176":"tag-404"},"_links":{"self":[{"href":"https:\/\/manoad.ir\/index.php?rest_route=\/wp\/v2\/posts\/6774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manoad.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manoad.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manoad.ir\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/manoad.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6774"}],"version-history":[{"count":1,"href":"https:\/\/manoad.ir\/index.php?rest_route=\/wp\/v2\/posts\/6774\/revisions"}],"predecessor-version":[{"id":6782,"href":"https:\/\/manoad.ir\/index.php?rest_route=\/wp\/v2\/posts\/6774\/revisions\/6782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/manoad.ir\/index.php?rest_route=\/wp\/v2\/media\/6781"}],"wp:attachment":[{"href":"https:\/\/manoad.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manoad.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manoad.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}