{"id":7109,"date":"2018-06-12T17:15:32","date_gmt":"2018-06-12T12:45:32","guid":{"rendered":"http:\/\/manoad.ir\/?p=7109"},"modified":"2018-06-16T01:33:06","modified_gmt":"2018-06-15T21:03:06","slug":"%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%af%db%8c%d8%ac%db%8c%d8%aa%d8%a7%d9%84-%d8%a8%d8%b1%d8%a7%d8%b3%d8%a7%d8%b3-%d9%81%d8%b1","status":"publish","type":"post","link":"https:\/\/manoad.ir\/?p=7109","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0631\u0627\u0633\u0627\u0633 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 RACE"},"content":{"rendered":"<p>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0631\u0627\u0633\u0627\u0633 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 RACE\u00a0\u060c\u00a0\u062f\u0631 \u0627\u062f\u0627\u0645\u0647\u200c\u200c\u06cc \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627\u00a0\u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645 \u0622\u0634\u0646\u0627 \u062e\u0648\u0627\u0647\u06cc\u0645\u200c\u06a9\u0631\u062f \u060c \u067e\u0633\u00a0\u0628\u0627 \u0645\u0627 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627\u0634\u06cc\u062f.<span id=\"more-37778\"><\/span><\/p>\n<h2><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0631\u0627\u0633\u0627\u0633 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 RACE<\/strong><\/h2>\n<p>\u0627\u0645\u0631\u0648\u0632\u0647 \u062d\u0636\u0648\u0631 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u0628\u0627 \u0633\u0628\u06a9 \u0632\u0646\u062f\u06af\u06cc \u0647\u0645\u0647 \u0637\u0648\u0631\u06cc \u0639\u062c\u06cc\u0628\u0646 \u0634\u062f\u0647 \u06a9\u0647 \u062c\u062f\u0627 \u06a9\u0631\u062f\u0646 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0627\u0632 \u0632\u0646\u062f\u06af\u06cc \u0631\u0648\u0632\u0645\u0631\u0647 \u0646\u0627\u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0648 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0627\u0647\u0645\u06cc\u062a \u0648 \u0644\u0632\u0648\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f\u0647\u0627 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f.<\/p>\n<h6 class=\"box-inner-block\"><i class=\"fa tie-shortcode-boxicon\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37803 size-full\" src=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/03\/race-digital-marketing-strategy.jpg\" alt=\"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0631\u0627\u0633\u0627\u0633 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 RACE\" width=\"626\" height=\"401\" \/><\/i><\/h6>\n<div class=\"box success \"><\/div>\n<p>\u0628\u062e\u0634 \u0639\u0645\u062f\u0647\u200c\u0627\u06cc \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0646\u0627\u0634\u06cc \u0627\u0632 \u0622\u0646 \u0646\u0634\u0627\u062a \u06af\u0631\u0641\u062a\u0647 \u0627\u0632 \u0631\u06cc\u0634\u0647 \u0647\u0627\u06cc \u0642\u0648\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u06af\u0631\u0686\u0647 \u0628\u0647 \u0645\u0631\u0648\u0631 \u0632\u0645\u0627\u0646 \u0646\u062d\u0648\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0628\u0633\u062a\u0631 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u0634\u062f\u0647 \u060c \u0627\u0645\u0627 \u0627\u0635\u0644 \u0648 \u0628\u0646\u06cc\u0627\u0646 \u0627\u06cc\u0646 \u0645\u062f\u0644\u200c\u0647\u0627 \u0647\u0645\u0627\u0646 \u0645\u0641\u0627\u0647\u06cc\u0645 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u0633\u062a \u06a9\u0647 \u062a\u063a\u06cc\u06cc\u0631\u06cc \u0646\u06cc\u0627\u0641\u062a\u0647. \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0631\u0627\u0633\u0627\u0633 \u0686\u0627\u0631\u0686\u0648\u0628 RACE \u0646\u06cc\u0632 \u0627\u0632 \u0627\u06cc\u0646 \u0642\u0627\u0639\u062f\u0647 \u0645\u0633\u062a\u062b\u0646\u06cc \u0646\u06cc\u0633\u062a. \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u06a9\u0647 \u0627\u0645\u0631\u0648\u0632\u0647 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0633\u0627\u062f\u06af\u06cc \u062f\u0631 \u0646\u062d\u0648\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0622\u0646 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0628\u0633\u06cc\u0627\u0631\u06cc \u06cc\u0627\u0641\u062a\u0647 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 RACE \u0645\u06cc \u0628\u0627\u0634\u062f.<\/p>\n<p>\u0637\u06cc \u062f\u0648 \u0633\u0647 \u062f\u0647\u0647 \u06af\u0630\u0634\u062a\u0647 \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0646\u062a\u06cc \u0628\u0627 \u062a\u06a9\u06cc\u0647 \u0628\u0631\u0627\u0635\u0648\u0644 \u0646\u0633\u0628\u062a\u0627\u064b \u0645\u0634\u0627\u0628\u0647\u200c\u0627\u06cc \u0628\u06a9\u0627\u0631 \u0628\u0631\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0648\u0631\u062f \u062a\u0648\u062c\u0647 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a. \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0631\u0627\u0633\u0627\u0633 \u0686\u0627\u0631\u0686\u0648\u0628 RACE \u0648 \u0645\u0641\u0647\u0648\u0645 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634\u06cc \u060c \u0647\u0631\u062f\u0648 \u0628\u0631\u06af\u0631\u0641\u062a\u0647 \u0627\u0632 \u0645\u062f\u0644 AIDA \u0645\u06cc\u200c\u0628\u0627\u0634\u062f.<\/p>\n<p>\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0641\u0647\u0648\u0645 \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0632 \u0645\u062f\u0644 AIDA \u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u062a\u0648\u0633\u0637 \u062a\u0627\u0646\u0631 \u062f\u0631 \u06a9\u062a\u0627\u0628 Bon Salemanship \u0639\u0646\u0648\u0627\u0646 \u0634\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 RACE \u0646\u06cc\u0632 \u0628\u0627 \u062a\u06a9\u06cc\u0647 \u0628\u0631 \u0645\u0641\u0647\u0648\u0645 <a href=\"https:\/\/en.wikipedia.org\/wiki\/AIDA_(marketing)\"><strong>\u0645\u062f\u0644 AIDA<\/strong><\/a> \u0648 \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0646\u062a\u06cc \u0628\u06a9\u0627\u0631 \u0628\u0631\u062f\u0647 \u0634\u062f. \u0647\u062f\u0641 RACE \u06a9\u0645\u06a9 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u0634\u0641\u0627\u0641 \u0646\u0645\u0648\u062f\u0646 \u0647\u0631\u0686\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u062f\u0631 \u0642\u0627\u0644\u0628 \u0632\u06cc\u0631 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u0634\u0648\u062f :<\/p>\n<h3><strong>Reach \u2013 Act \u2013 Convert \u2013 Engage<\/strong><\/h3>\n<p>\u0627\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644 \u0637\u0628\u0642 \u062f\u0648\u0631\u0647\u200c\u06cc \u0632\u0646\u062f\u06af\u06cc \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0641\u0636\u0627\u06cc \u0645\u062c\u0627\u0632\u06cc \u0648 \u0686\u06af\u0648\u0646\u06af\u06cc \u0631\u0641\u062a\u0627\u0631\u0634 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<h4><strong>Reach<\/strong><\/h4>\n<p>R \u0628\u0631\u06af\u0631\u0641\u062a\u0647 \u0627\u0632 Reach \u062f\u0631 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0633\u062a \u06a9\u0647 \u0645\u0639\u0646\u06cc\u0634 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u0627\u0633\u062a.<\/p>\n<p>\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0628\u0633\u062a\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0647 \u0645\u0646\u0638\u0648\u0631 \u062c\u0630\u0628 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0628\u0647 \u0633\u0645\u062a \u0648\u0628 \u0633\u0627\u06cc\u062a \u0628\u0631\u0646\u062f \u0627\u0633\u062a.<\/p>\n<h4><strong>ACT<\/strong><\/h4>\n<p>A\u00a0 \u062f\u0631 \u0645\u062f\u0644 Race \u0628\u0631\u06af\u0631\u0641\u062a\u0647 \u0627\u0632 ACT \u0645\u06cc\u200c\u0628\u0627\u0634\u062f \u060c \u06a9\u0647 \u0645\u062e\u0641\u0641 \u06a9\u0644\u0645\u0647 Interact \u06cc\u0627 \u0647\u0645\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u062e\u0627\u0637\u0628\u06cc\u0646 \u0627\u0633\u062a.<\/p>\n<p>\u062a\u0639\u0627\u0645\u0644 \u0628\u0631\u0646\u062f \u0628\u0627 \u0645\u062e\u0627\u0637\u0628 \u0628\u0627\u06cc\u062f \u0637\u0648\u0631\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0628\u0627\u0644\u0627\u06cc \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0628\u0647 \u062f\u0627\u062e\u0644\u0634 \u0633\u0648\u0642 \u062f\u0647\u062f.<\/p>\n<p>\u0627\u0646\u062c\u0627\u0645 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0622\u0633\u0627\u0646 \u0646\u06cc\u0633\u062a \u060c \u0645\u062d\u062a\u0648\u0627\u06cc \u062c\u0630\u0627\u0628 \u0627\u0632 \u0645\u0648\u0627\u0631\u062f\u06cc\u0633\u062a \u06a9\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0631\u0646\u062f\u06cc\u0646\u06af \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u0622\u0646 \u0647\u0632\u06cc\u0646\u0647 \u0646\u0645\u0627\u06cc\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0645\u0631\u062d\u0644\u0647 ACT \u00a0\u0627\u0632 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 RACE \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0641\u0639\u0627\u0644\u06cc\u062a \u0628\u0631\u0646\u062f \u062f\u0631 \u062c\u0647\u062a \u062a\u0631\u063a\u06cc\u0628 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u0635\u0648\u0631\u062a \u0628\u06af\u06cc\u0631\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0627\u0632 \u0642\u06cc\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u0633\u062a \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628\u06cc\u0646\u00a0 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0631 \u0645\u0648\u0631\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0628\u062f\u0627\u0646\u0646\u062f.<\/p>\n<p>\u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u062b\u0628\u062a \u0646\u0627\u0645 \u062e\u0628\u0631\u0646\u0627\u0645\u0647 \u060c \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u062d\u0635\u0648\u0644 \u060c \u062f\u0646\u0628\u0627\u0644 \u06a9\u0631\u062f\u0646 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0628\u0631\u0646\u062f \u0628\u0631\u0627\u06cc \u0645\u0637\u0644\u0639 \u0634\u062f\u0646 \u0627\u0632 \u062a\u062e\u0641\u06cc\u0641 \u0647\u0627 \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062c\u062f\u06cc\u062f \u0627\u0632 \u0634\u0627\u062e\u0635 \u0647\u0627\u06cc KPI \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u06cc\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 ACT \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0646\u0631\u062e \u0645\u0634\u063a\u0648\u0644\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631 \u0628\u0627 \u0628\u0631\u0646\u062f \u06cc\u0639\u0646\u06cc \u06a9\u0627\u0645\u0646\u062a\u200c \u060c \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0631\u06cc \u0648 \u06cc\u0627 \u062a\u06af \u06a9\u0631\u062f\u0646 \u062f\u0648\u0633\u062a\u0627\u0646 \u0627\u0633\u062a.<\/p>\n<h4><strong>Convert<\/strong><\/h4>\n<p>\u0628\u062e\u0634 \u0633\u0648\u0645 \u062f\u0631 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 Race \u0645\u0631\u062d\u0644\u0647 Convert \u0627\u0633\u062a.<\/p>\n<p>Convert : \u06cc\u0639\u0646\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0646 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0641\u0639\u0644 \u0648 \u0633\u0648\u0642 \u062f\u0627\u062f\u0646 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0628\u0647 \u0646\u06cc\u0645\u0647 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634.<\/p>\n<p>C \u062f\u0631 \u0686\u0627\u0631\u0686\u0648\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 Race \u0627\u0632 \u0627\u0647\u0645\u06cc\u062a \u0628\u0627\u0644\u0627\u06cc\u06cc \u0628\u0631\u062e\u0648\u0631\u062f\u0627\u0631 \u0627\u0633\u062a.<\/p>\n<p>\u0632\u06cc\u0631\u0627\u00a0Convert \u0622\u062e\u0631\u06cc\u0646 \u06af\u0627\u0645 \u0642\u0628\u0644 \u0627\u0632 \u06a9\u0627\u0645\u0644 \u0634\u062f\u0646 \u062e\u0631\u06cc\u062f \u0627\u0633\u062a.<\/p>\n<p>\u0645\u0631\u062d\u0644\u0647 \u06cc \u062e\u0631\u06cc\u062f \u06cc\u0627 \u0647\u0645\u0627\u0646 Convert \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0648 \u06cc\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06a9\u0627\u0646\u0627\u0644 \u0647\u0627\u06cc \u0622\u0641\u0644\u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u06af\u06cc\u0631\u062f.<\/p>\n<h4><strong>Engage<\/strong><\/h4>\n<p>\u0622\u062e\u0631\u06cc\u0646 \u0642\u0633\u0645\u062a \u0627\u0632 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 Engage \u060c Race \u0627\u0633\u062a.<\/p>\n<p>Engage :\u00a0\u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0637\u0648\u0644\u0627\u0646\u06cc \u062a\u0631\u06cc\u0646 \u0628\u0627\u0632\u0647 \u0632\u0645\u0627\u0646\u06cc \u0627\u0632 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 Race \u0627\u0633\u062a.<\/p>\n<p>\u0646\u06af\u0647\u062f\u0627\u0634\u062a \u0648 \u062a\u0648\u0633\u0639\u0647 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u0627\u0632 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37804 size-full\" src=\"http:\/\/irantableegh.org\/wp-content\/uploads\/2018\/03\/race-digital-marketing-strategy-4.jpg\" alt=\"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0631\u0627\u0633\u0627\u0633 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 RACE\" width=\"695\" height=\"450\" \/><\/p>\n<h3><strong>Race<\/strong><\/h3>\n<p>\u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 Race \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u0633\u0627\u0632\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u062f\u0633\u062a \u0622\u0645\u062f\u0647 \u0628\u067e\u0631\u062f\u0627\u0632\u06cc\u062f \u0648 \u0628\u0627 \u0646\u06af\u0647\u062f\u0627\u0634\u062a\u0646 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631\u0628\u062e\u0634 \u0645\u06cc\u0627\u0646\u06cc \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0645\u0646\u062c\u0631 \u0628\u0647 \u062e\u0631\u06cc\u062f \u0686\u0646\u062f\u0628\u0627\u0631\u0647 \u0622\u0646\u200c\u0647\u0627 \u0627\u0632 \u0628\u0631\u0646\u062f \u0634\u0648\u06cc\u062f.<\/p>\n<p>\u06a9\u0644\u06cc\u0647 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u0686\u0627\u0631\u0686\u0648\u0628 Race \u0645\u0648\u062c\u0628 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>\u062e\u0631\u06cc\u062f \u0645\u062c\u062f\u062f \u0648 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0631\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u062f\u0631 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u062a\u0648\u0633\u0637 \u0645\u0634\u062a\u0631\u06cc\u0627\u0632 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0627\u0633\u062a.<\/p>\n<h2><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0631\u0627\u0633\u0627\u0633 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 RACE<\/strong><\/h2>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0631\u0627\u0633\u0627\u0633 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 RACE \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0631\u0627 \u0628\u0627 \u0634\u0645\u0627 \u062f\u0631\u0645\u06cc\u0627\u0646 \u06af\u0630\u0627\u0634\u062a\u06cc\u0645 \u060c \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0686\u0647 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0645\u06cc \u0634\u0646\u0627\u0633\u06cc\u062f \u061f <a href=\"http:\/\/irantableegh.org\/\"><strong>\u0627\u06cc\u0631\u0627\u0646 \u062a\u0628\u0644\u06cc\u063a<\/strong><\/a>\u00a0\u0628\u0627 \u062a\u06cc\u0645\u06cc \u0645\u062c\u0631\u0628 \u0648 \u062d\u0631\u0641\u0647 \u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 <a href=\"http:\/\/irantableegh.org\/marketing-consulting\/\"><strong>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc<\/strong><\/a>\u00a0\u06cc\u0627\u0631\u06cc \u062e\u0648\u0627\u0647\u062f \u06a9\u0631\u062f \u0648 \u0647\u0645\u06cc\u0634\u0647 \u0628\u0631\u0627\u06cc \u0645\u0634\u0627\u0648\u0631\u0647 \u062f\u0631 \u06a9\u0646\u0627\u0631\u0647 \u0634\u0645\u0627 \u062d\u0636\u0648\u0631 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0631\u0627\u0633\u0627\u0633 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 RACE\u00a0\u060c\u00a0\u062f\u0631 \u0627\u062f\u0627\u0645\u0647\u200c\u200c\u06cc \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627\u00a0\u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645 \u0622\u0634\u0646\u0627 \u062e\u0648\u0627\u0647\u06cc\u0645\u200c\u06a9\u0631\u062f \u060c \u067e\u0633\u00a0\u0628\u0627 \u0645\u0627 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627\u0634\u06cc\u062f. \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0631\u0627\u0633\u0627\u0633 \u0641\u0631\u06cc\u0645 \u0648\u0631\u06a9 RACE \u0627\u0645\u0631\u0648\u0632\u0647 \u062d\u0636\u0648\u0631 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u0628\u0627 \u0633\u0628\u06a9 \u0632\u0646\u062f\u06af\u06cc \u0647\u0645\u0647 \u0637\u0648\u0631\u06cc \u0639\u062c\u06cc\u0628\u0646 \u0634\u062f\u0647 \u06a9\u0647 \u062c\u062f\u0627 \u06a9\u0631\u062f\u0646 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0627\u0632 \u0632\u0646\u062f\u06af\u06cc \u0631\u0648\u0632\u0645\u0631\u0647 \u0646\u0627\u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0648 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0627\u0647\u0645\u06cc\u062a \u0648 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